The goal isn't just to help you just create a workshop. It's to help you build a simple system for signing clients, on repeat.

Once inside, I'll show you how to:
✓ Choose a workshop promise that's so juicy people will sign-up & move meetings to attend
✓ Design a workshop that solves one problem, builds trust, creates buying desire and naturally leads into your offer.
✓ Fill your workshops with qualified people, even if you don't have a big audience
✓ Use my 3-step pitch framework to maximize enrollments without feeling pushy
✓ Use the Workshop Revenue Calculator to reverse engineer exactly how many attendees you need to hit your income goals.

By the end, you'll have the complete game plan for a workshop you can run over and over again.

Yes. If you want to use this method to create repeatable revenue for your business, you'll need to run ads.

Workshops can work organically, however, if you don't already have a large, active audience, it can be a painfully slow way to fill a room. You can spend all week promoting your workshop and still get very few registrants. Not because there's anything wrong with your content or workshop, but because you're relying on the algorithm to decide who sees it and when... and the people who do see it aren't necessarily the people who even need whatever you're promoting.

With ads, you can intentionally put your workshop in front of people who are most likely to want what you're teaching and sign up for your event.

Inside the Blueprint, I explain the basic ad strategy I use to consistently fill workshops for around $2–$12 per registrant, depending on the industry. B2C is typically on the lower end (I've seen as low as .83 cents) and B2B on the higher end, although there's plenty of variation. I'm B2B, and mine typically run around $4–$5 per registrant (more on this in the Blueprint).

If you're thinking, “Ads are expensive,” or “I've tried ads and they don't work,” I get it. Investing in your business before you know exactly what you're going to get back can feel scary.

I'm a risk taker by nature, so when I started my business back in 2017, I invested $20K in mentorship, coaching and ads before I'd ever made any real money. At the time I only had about $500 in my bank account... hello credit card debt. But I was determined to be a success story, and I paid off those cards in 2 months.

Today, I make multiple six figures a year, and I can tell you with 100% certainty I'd be back in my 9-5 if I never learned how to use ads to grow my business.

I'm not saying you should spend money you don't have, or use ads if you really don't want to. I only want to challenge your mindset a little if ads scare you, and let you know this model isn't the right fit if you don't want to run them. I don't want you buying something that isn't aligned with how you want to run your business.

If you sell a product or service that's easier to buy after a little education, this is for you.

Whether you're a coach, consultant, service provider, local business owner, or even selling a high-ticket product, a workshop helps people understand the problem, see the solution, and feel confident taking the next step.

The more informed your customers are before they buy, the easier the sale becomes.

You don't need one, and that's the best part. I've had coaches make over 20k/mon with fewer than 200 followers. It comes down to your positioning, your promise, and getting your workshop in front of the right people.

Inside the Blueprint, you'll learn the simple strategy behind consistently filling your workshops with qualified leads, so you're no longer relying on your follower count to sign clients.

Not even close. I ran a webinar funnel from 2019-2022 and this is not that. Thank goodness. Most webinars are one long sales pitch wrapped in a lot of fluff and very little real value.

A profitable workshop is completely different. It's designed to solve one urgent problem, give your audience a real win, build trust and excitement in real time and naturally lead into your paid offer.

Instead of hiding everything you know and hoping people buy, you show them exactly how you think, the value you bring, and what's possible when they work with you. That's why workshops convert so much higher than traditional webinars.

Honestly? Most people aren't the first time. But after your first workshop, you'll realize it's just an hour of hanging out with people who genuinely want your help.

You don't need to be polished. You don't need to memorize a script. You don't need to be perfect. You just need to show up, teach what you know, and let your expertise do the heavy lifting.

Absolutely. That's exactly how I use it, and it's been the most profitable, and easy to run funnel in my business since I started in 2017.

The goal isn't to launch one workshop and hope it works. The goal is to build one workshop you can run again and again, improving it a little each time.

Instead of constantly wondering what to post, who to DM, or where your next client is coming from, you have one simple system you can repeat every month.

That's why I love workshops. They don't just help you sign clients. They give you a predictable way to keep signing them, month after month.